Let The Filming Begin!
What is the video production process?
The process of creating a video from concept to completion consists of three phases: Pre-Production, Production and Post-Production. Phase one (Pre-Production) is where all the planning and coordination happens, phase two (Production) is when you capture all the elements that will be in your final video and phase three (Post-Production) is where all the elements get edited together and combined to create the final video.
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Explaining the Video Production Process
Phase Three: Post-Production
After the production phase is finished, the producer and editor go to work. During the post-production phase, your video production team will begin the process to organize, plan, and edit the actual video.
Your producer will carefully review all the footage and transcribe all of the interviews conducted. Then, they will assemble the story and the video editor does their magic to bring all the pieces together.
Phase One: Pre-Production
Phase One: Pre-Production
groundwork. During this phase, it’s essential to do the planning, research, problem-solving, and organization necessary to set your video project up to be successful.
The pre-production phase includes:
- Video strategy/goals
- Budget/scope
- Story selection
- Project timeline
- Script creation
- Talent/characters
- Production team/equipment needs
- Location Scouting
It’s important to conduct a series of meetings. Again, this process will vary based on the team and the scope of your project, but here are some basics to help you get started.
- Fact Finding: Bring your company stakeholders and our video production team together to discuss the purpose, strategy, and goals for your video project and how it will be used after it is finalized. This is the part of the process where you’ll want to communicate things like branding, target audience, and the tone and feel for the piece.
- Pre-Production Meeting: This meeting is typically held between our Multimedia Services team and the primary point person for the project. Make sure to set the timeline, identify the characters, and finalize any location details. This meeting can be done over the phone or in person.
- Site Visit (Optional): Depending on the complexity of the shoot, it can be helpful to do a site visit to your location, especially if neither the producer or videographer has seen it.
- Shoot Preparation: Prior to showing up on-site for filming, our team will ensure that scripts have been reviewed and approved, interview questions discussed, characters are checked, schedule is finalized and locations are confirmed. All these details will help ensure that the production phase goes smoothly.
Phase Two: Production
The meetings are over, the preparation is complete. Now, it’s time to have some fun! The production phase is where you capture all the interviews and footage for your video. This is the part where the story begins to come to life.
The production phase is where all the raw materials for your video will be captured. If you have specific visions, ideas, or visuals that you want to be included in the final product, be sure that you have clearly communicated that with your producer before the end of the production phase.
